Freestyle Family is a marketplace for creations of the freestyle world. Clothing, accessories, footballs, shoes, You name it! The mission is to promote the culture by uniting its creators, and also to expand "freestyle" as a philosophical movement, a lifestyle of liberation (fancy said, huh?)
Brand film
Work done by me:
Directing, Filming, Preproduction(Location scouting, Storyboard, Casting), Editing, Color correction, Visual effects
A short movie celebrating the independence of freestylers. From daily routine to unleashing their passion through the ball.
T-shirts
The launch was accompanied by a release of new manifesto-T-shirts. I worked together with a lettering artist to create print designs "Freestyle Family" and "We're still Underground" in japanese. That language was chosen not only because Japan is home for a variety of freestylers, who hold unique styles. But also due to the language itself being so versatile with all its kanjis and combinations, free in a way. The pattern of the clothing is oversized and lightweight, reinforcing the idea.
Other T-shirts I made concepts for and produced:
